Brian Tracy books are among the most well known self improvement books for
career and personal development.
Tracy is a leading success coach, author of many best selling self
improvement books, sought after keynote speaker, and publisher of
motivational media. His work has earned him worldwide recognition
and several prestigious awards.
Background of Brian Tracy
Brian Tracy was born on January 5, 1944 in Canada. He dropped
out of high school and set off to see the world. Taking a job on a
tramp steamer, he visited more than 80 countries in eight years.
After losing that job and being unable to find another, he got a
job as a salesman. He was not very successful so he sought out the
most successful salespeople he could find and asked about their
secrets for making so many sales. He then put their advice into
action and his sales career took off.
During his first year
in sales, he was named top salesman. In his second year, he was made
The career of Brian Tracy continued to
become more successful with each passing year and he went on to
teach others and consult with major companies. The Brian Tracy books
and seminars have reached millions of people in countries all over
the world. He has helped countless people achieve personal and
Brian Tracy books have become phenomenal
bestsellers. Tracy has also produced over 300 video and audio
programs including the popular "Psychology of Achievement."
He has lectured extensively, giving seminars to major corporations
as well as groups of individuals.
The Brian Tracy books have
made his teachings accessible to anyone, and are written in such a
way that the reader can immediately implement and benefit from his
advice. Brian Tracy books are found in many homes and businesses
throughout the world because they have proven to be effective at
helping people achieve their goals.
Many of the books
described below are also available as ebooks and audibles.
Brian Tracy Books - Books by Brian Tracy
• "Maximum Achievement: Strategies and Skills That Will Unlock
Your Hidden Powers to Succeed
" was published in 1993. This is one of
the early Brian Tracy books and today is available as a book, ebook,
and audio book. In this book, Tracy provides a blueprint for
achieving success that draws from the experiences of highly
successful people. In addition, he teaches readers how to unlock
their true potentials and operate with peak performance.
"The Psychology of Selling: The Art of Closing Sales
" was originally
published in 1995 and like many other Brian Tracy books has been
republished in later years. This work is available as a book, ebook,
and audio book. This book teaches readers how to increase sales by
overcoming objections, lowering perceived risks, focusing on
benefits, and becoming more self confident. This book is the result
of years of personal experience and from studying results of other
successful sales people.
• "Advanced Selling Strategies: The
Proven System of Sales Ideas, Methods, and Techniques Used by Top
" was published in 1995. This is one of the
first Brian Tracy books to be published that dealt with the
psychology of selling and how to use it to become a better
salesperson. In this work, Brian Tracy offers self help tips to
business people on developing the type of self-image needed to be
successful in sales. He also helps readers understand customer
emotions and how they can be used advantageously. This book is
filled with tactics and strategies for mental preparedness that lead
ordinary sales people to become outstanding ones.
• "The 100 Absolutely Unbreakable Laws of Business Success
" was published in
2000 and is a book, ebook, and audio book. This is one of the more
popular books by Tracy and like other Brian Tracy books, it is
filled with nuggets of wisdom for attaining success in business and
• "Focal Point: A Proven System to Simplify Your Life,
Double Your Productivity, and Achieve All Your Goals
" was published
in 2001 and is one of the Brian Tracy books available as an ebook.
This is also one of the Brian Tracy books to become a best seller,
being on the bestselling list of the Wall Street Journal. This book
can help managers be better leaders and help individuals lead more
effective lives. It covers topics such as: unleashing your full
potential, simplifying your life, becoming more productive, learning
how to plan strategically, achieving financial independence,
developing better relationships, and becoming healthier and more fit.
• "The 21 Success Secrets of Self-Made Millionaires: How to
Achieve Financial Independence Faster and Easier Than You Ever
" was published in 2001 and is available as a book,
ebook, and audio book. This is one of the Brian Tracy books that
became a bestseller. In it, Tracy tells readers about the 21 methods
and techniques used by people who became millionaires. He further
urges readers to put these principles to work so they can gain
financial independence as well.
• "Eat that Frog: 21 Ways to
stop Procrastination and get More Done in Less Time
" was published
in 2001 and is an audio book, ebook, and book. This is one of the
Brian Tracy books that focuses on increasing productivity and
profits. Tracy shares self help tips on the subject of
procrastination and explains the key to success is action.
"Get Paid More and Promoted Faster: 21 Great Ways to Get Ahead In
" was published in 2001 and is available as a book, audio
book, and ebook. This book is targeted towards people who want to
advance more quickly in their careers. Tracy offers proven
techniques that have helped others get ahead quickly.
Applying the Proven Principles of Military Strategy to Achieve
Success in Your Business and Personal Life
" is a book by Brian Tracey that was published in 2002. Like other Brian Tracy books, it
deals with achieving success in the business world. This book takes
a different approach and compares military strategies to successful
strategies that can be used to be victorious in personal and
business life. This is a motivational and inspirational book for
anyone who is driven to be a success in life.
• "Create Your
Own Future: How to Master the 12 Critical Factors of Unlimited
" was published in 2002 and is available as a book and ebook.
This book is filled with self help tips that help readers gain
control of their professional and personal lives. Tracy provides
twelve principles of success along with an action plan for
• "Turbostrategy: 21 Powerful Ways to Transform
your Business and Boost Your Profits Quickly
" was published in 2003
and is available as a book, ebook, and audio book. This is one of
the Brian Tracy books that deal with turning around a struggling
company. The tips he offers can also be used to increase results
from successful companies. The advice helps increase efficiency,
boost sales, manage employees, target the right customers, and
• "Goals!: How To Get Everything You
Want-Faster Than You Ever Thought Possible
" was published in 2003
and is a book, ebook, and audio book. As in other Brian Tracy books,
Tracy emphasizes the importance of goals, but in this book, he
outlines a step-by-step plan for achieving them. In addition, Tracy
explains how to gain confidence, respond to challenges, and overcome
obstacles that stand in the way of success.
• "Be a Sales
Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough
" is a book and ebook that was published in 2003. This Brian
Tracy book draws from the professional experience obtained from
three decades of sales. Tracy identifies 21 of the most important
principles to learn about making sales. The self help tips he offers
to business people are practical and have been proven effective. He
advocates using educational selling, committing to excellence,
accepting responsibility, building relationships, and acting as if
failure is not an option.
• "Time Power: A Proven System for
Getting More Done in Less Time Than You Ever Thought Possible
" is a
book, ebook, and audio book that was published in 2004. This is one
of the Brian Tracy books that deal with the subject of time
management and becoming more productive. Tracy shares effective time
management secrets of some of the most successful business people.
He then offers tips and techniques to readers that will help them
quickly start managing time more effectively so their incomes
improve and they get more enjoyment out of life.
Rich Your Own Way: Achieve All Your Financial Goals Faster Than You
Ever Thought Possible
" was published in 2004. This is one of the
Brian Tracy books that is filled with real life stories of ordinary
people who began with nothing and made it big by following their
dreams. It is part instructional and part inspirational. Tracy
explains that making money is a skill that can be learned and he
provides the education needed in this book.
• "Million Dollar
Habits: Proven Power Practices to Double and Triple Your Income
published in 2004. This is one of the Brian Tracy books also made
available as an audio book. In it, Tracy teaches readers how to
increase income, improve health, build better relationships, and
gain financial independence. He offers self help tips for moving
beyond the comfort zone, developing a plan for financial
independence, overcoming procrastination, making better choices, and
living with integrity.
• "Something for Nothing : The
All-Consuming Desire that Turns the American Dream into a Social
" is a book, ebook, and audio book that was published in
2005. In this work, Tracy encourages readers to take responsibility
for their own lives and realize it is not possible to have
everything in life without hard work. He spells out the economics of
personal functioning so that readers understand they shouldn't rely
on governments or institutions to help them make it in life.
• "TurboCoach: A Powerful System for Achieving Breakthrough Career
" was published in 2005 and is a book and ebook. This is one
of the Brian Tracy books that let readers experience his coaching
expertise. It contains self-tests and exercises to help readers
uncover their faults and strengths. Tracy then offers a blueprint
for using those strengths to reach career goals.
Point: The 21 Secrets to Succeeding When It Matters Most
" is an ebook, audio book, and book that was published in 2006. In this
book, Tracy teaches readers how to effectively handle crisis. He
teaches to stay calm, project authority, take control of the
situation, stay confident, eliminate obstacles to a solution, focus
on results, and tap into inner strength.
• "The Power of
Charm: How to Win Anyone over in Any Situation
" is an ebook and book
that was published in 2006. This work is a departure from most other
Brian Tracy books. In it, he explains to readers the value of being
charming. He also teaches readers how to cultivate charm to improve
their business dealings and personal relationships. Tracy offers
self help tips for mastering body language, being attentive, being a
good listener, and making eye contact.
• "The Psychology of
Selling: Increase Your Sales Faster and Easier Than You Ever Thought
" is a book and ebook that was published in 2006. This book
is designed to help salespeople become more successful. It outlines
specific strategies and ideas that can be implemented immediately to
increase sales and close them faster in any market.
• "The Way to Wealth
" is a book by Brian Tracy that was published in 2006.
In it, Tracy offers self help tips to entrepreneurs who want to
become financially successful. He teaches how to beat competitors,
how to pick the right business or product to promote, how to
determine costs and prices, how to cut waste, how to close more
sales, how to test the market, how to get capital, how to make the
most profit, and how to advertise effectively.
• "Change Your
Thinking, Change Your Life
" was published in 2007 and is a book and
ebook. This is another of the Brian Tracy books that became very
popular. In it, Tracy discusses how thoughts and attitude affects
personal success. He further explains that by adjusting your mental
software, you can reprogram your mind and turn your dreams into
• "The Way to Wealth in Action: Building a Highly
" was published in 2007. This is the second of
the Brian Tracy books in the "Way to Wealth" series. In this book,
Tracy offers specific steps to take to own your business, bring your
product to market, price it for profit, form beneficial alliances,
and become financially successful.
• "The Way to Wealth
Workbook, Part III: Blueprints for Success
" is the third of the
Brian Tracy books in the "Way to Wealth" series. It was published in
2007 and acts as a reference guide. Tracy includes over 100
checklists and blueprints for business use. He covers topics such as
how to write effective ads, motivating employees, being a good
manager, hiring and firing, increasing sales, and setting budgets.
• "Hire and Keep the Best People: 21 Practical and Proven
Techniques You Can Use Immediately
" is a book, ebook, and audio book
that was published in 2008. It is one of the Brian Tracy books that
covers the subjects of employee management. Tracy offers tips on
recruiting the best employees, keeping them motivated, and managing
them effectively. The actionable advice can be put to use
immediately to better hire, train, orient, and retain the very best
• "Reinvention: How to Make the Rest of Your Life
the Best of Your Life
" is a book, ebook, and audio book that was
published in 2008. In this work, Tracy explains that every person is
wired to be successful. With the right training and focus, it is
possible to leave behind a life of career dissatisfaction and have a
career you love. Tracy covers topics such as: how to write a great
resume, how to set achievable goals, how to decide on the perfect
job and how to get it, how to improve earning capability, how to
turn failure into opportunity, how to develop confidence, and how to
determine your financial future.
• "Flight Plan: The Real
Secret of Success
" was published in 2009. It is a book, ebook, and
audio book. Tracy explains to readers of this book that it takes
more than positive thoughts to get where you want to go in life.
Just like a pilot who files a flight plan, you need to set clear
goals, make plans, and adhere to schedules to arrive at the future
you desire. Tracy teaches readers the best way to set goals and
develop detailed action plans that guarantee success. He also helps
readers figure out exactly what they want in life and gives them
tools to stay the course.
• "How the Best Leaders Lead:
Proven Secrets to Getting the Most Out of Yourself and Others
published in 2010 and is a book, ebook, and audio book. Many Brian
Tracy books teach how to be effective in life and this one focuses
on being effective in leadership. Tracy shows readers how to set
goals, solve problems, focus on key tasks, and motivate others.
Tracy also explains how to determine the optimum leadership style
for your business.
• "Full Engagement!: Inspire, Motivate,
and Bring Out the Best in Your People (Your Coach in a Box)
published in 2011 and is a book, ebook, and audio book. This is one
of the Brian Tracy books targeted towards managers. In it, he shows
readers how to manage teams effectively. He explains how to motivate
others to work as a team and to perform at maximum efficiency.
• "No Excuses!: The Power of Self-Discipline
" is a book, ebook,
and audio book that was published in 2011. In this book Tracy
explains that luck is not responsible for success. The secret is
self-discipline. He offers self help tips to readers for developing
the discipline needed to stay focused and reach goals.
That Frog!: 12 Great Ways to Turn Negatives into Positives in Your
Life and Work
" was written in collaboration with his daughter
Christina Stein. It was published in 2012. This is one of the Brian
Tracy books that helps readers understand the power of their
negative thoughts and habits. Tracy draws upon years of business
coaching experience, and combines that with his daughter's
experience as a therapist who has counseled people from all walks of
life, to outline a plan for overcoming negative blocks to success.
Learning More from Brian Tracy
Brian Tracy books are just one way to learn from this leader in
the personal development field. He also provides online learning
opportunities and continues to release new educational programs in
the form of multiple CD sets to be used at home.
books and other media cover topics that range from personal
development to time management, business training, leadership, and
Tracy offers his training programs through
Brian Tracy International, an organization he founded to help people
and corporations reach their goals.
Those interested in
keeping up to date with Brian Tracy can follow him on YouTube,
Facebook, Twitter, and his blog on the Brian Tracy International
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