Brian Tracy Books Teach How to Achieve Personal and Business Success

Brian Tracy books are among the most well known self improvement books for career and personal development.

Tracy is a leading success coach, author of many best selling self improvement books, sought after keynote speaker, and publisher of motivational media. His work has earned him worldwide recognition and several prestigious awards.

Background of Brian Tracy


Brian Tracy was born on January 5, 1944 in Canada. He dropped out of high school and set off to see the world. Taking a job on a tramp steamer, he visited more than 80 countries in eight years.

After losing that job and being unable to find another, he got a job as a salesman. He was not very successful so he sought out the most successful salespeople he could find and asked about their secrets for making so many sales. He then put their advice into action and his sales career took off.

During his first year in sales, he was named top salesman. In his second year, he was made Vice President.

The career of Brian Tracy continued to become more successful with each passing year and he went on to teach others and consult with major companies. The Brian Tracy books and seminars have reached millions of people in countries all over the world. He has helped countless people achieve personal and business success.

Brian Tracy books have become phenomenal bestsellers. Tracy has also produced over 300 video and audio programs including the popular "Psychology of Achievement."

He has lectured extensively, giving seminars to major corporations as well as groups of individuals.

The Brian Tracy books have made his teachings accessible to anyone, and are written in such a way that the reader can immediately implement and benefit from his advice. Brian Tracy books are found in many homes and businesses throughout the world because they have proven to be effective at helping people achieve their goals.

Many of the books described below are also available as ebooks and audibles.

Brian Tracy Books - Books by Brian Tracy


• "Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed" was published in 1993. This is one of the early Brian Tracy books and today is available as a book, ebook, and audio book. In this book, Tracy provides a blueprint for achieving success that draws from the experiences of highly successful people. In addition, he teaches readers how to unlock their true potentials and operate with peak performance.

• "The Psychology of Selling: The Art of Closing Sales" was originally published in 1995 and like many other Brian Tracy books has been republished in later years. This work is available as a book, ebook, and audio book. This book teaches readers how to increase sales by overcoming objections, lowering perceived risks, focusing on benefits, and becoming more self confident. This book is the result of years of personal experience and from studying results of other successful sales people.

• "Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere" was published in 1995. This is one of the first Brian Tracy books to be published that dealt with the psychology of selling and how to use it to become a better salesperson. In this work, Brian Tracy offers self help tips to business people on developing the type of self-image needed to be successful in sales. He also helps readers understand customer emotions and how they can be used advantageously. This book is filled with tactics and strategies for mental preparedness that lead ordinary sales people to become outstanding ones.

• "The 100 Absolutely Unbreakable Laws of Business Success" was published in 2000 and is a book, ebook, and audio book. This is one of the more popular books by Tracy and like other Brian Tracy books, it is filled with nuggets of wisdom for attaining success in business and life.

• "Focal Point: A Proven System to Simplify Your Life, Double Your Productivity, and Achieve All Your Goals" was published in 2001 and is one of the Brian Tracy books available as an ebook. This is also one of the Brian Tracy books to become a best seller, being on the bestselling list of the Wall Street Journal. This book can help managers be better leaders and help individuals lead more effective lives. It covers topics such as: unleashing your full potential, simplifying your life, becoming more productive, learning how to plan strategically, achieving financial independence, developing better relationships, and becoming healthier and more fit.

• "The 21 Success Secrets of Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible" was published in 2001 and is available as a book, ebook, and audio book. This is one of the Brian Tracy books that became a bestseller. In it, Tracy tells readers about the 21 methods and techniques used by people who became millionaires. He further urges readers to put these principles to work so they can gain financial independence as well.

• "Eat that Frog: 21 Ways to stop Procrastination and get More Done in Less Time" was published in 2001 and is an audio book, ebook, and book. This is one of the Brian Tracy books that focuses on increasing productivity and profits. Tracy shares self help tips on the subject of procrastination and explains the key to success is action.

• "Get Paid More and Promoted Faster: 21 Great Ways to Get Ahead In Your Career" was published in 2001 and is available as a book, audio book, and ebook. This book is targeted towards people who want to advance more quickly in their careers. Tracy offers proven techniques that have helped others get ahead quickly.

• "Victory!: Applying the Proven Principles of Military Strategy to Achieve Success in Your Business and Personal Life" is a book by Brian Tracey that was published in 2002. Like other Brian Tracy books, it deals with achieving success in the business world. This book takes a different approach and compares military strategies to successful strategies that can be used to be victorious in personal and business life. This is a motivational and inspirational book for anyone who is driven to be a success in life.

• "Create Your Own Future: How to Master the 12 Critical Factors of Unlimited Success" was published in 2002 and is available as a book and ebook. This book is filled with self help tips that help readers gain control of their professional and personal lives. Tracy provides twelve principles of success along with an action plan for empowerment.

• "Turbostrategy: 21 Powerful Ways to Transform your Business and Boost Your Profits Quickly" was published in 2003 and is available as a book, ebook, and audio book. This is one of the Brian Tracy books that deal with turning around a struggling company. The tips he offers can also be used to increase results from successful companies. The advice helps increase efficiency, boost sales, manage employees, target the right customers, and eliminate waste.

• "Goals!: How To Get Everything You Want-Faster Than You Ever Thought Possible" was published in 2003 and is a book, ebook, and audio book. As in other Brian Tracy books, Tracy emphasizes the importance of goals, but in this book, he outlines a step-by-step plan for achieving them. In addition, Tracy explains how to gain confidence, respond to challenges, and overcome obstacles that stand in the way of success.

• "Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets" is a book and ebook that was published in 2003. This Brian Tracy book draws from the professional experience obtained from three decades of sales. Tracy identifies 21 of the most important principles to learn about making sales. The self help tips he offers to business people are practical and have been proven effective. He advocates using educational selling, committing to excellence, accepting responsibility, building relationships, and acting as if failure is not an option.

• "Time Power: A Proven System for Getting More Done in Less Time Than You Ever Thought Possible" is a book, ebook, and audio book that was published in 2004. This is one of the Brian Tracy books that deal with the subject of time management and becoming more productive. Tracy shares effective time management secrets of some of the most successful business people. He then offers tips and techniques to readers that will help them quickly start managing time more effectively so their incomes improve and they get more enjoyment out of life.

• "Getting Rich Your Own Way: Achieve All Your Financial Goals Faster Than You Ever Thought Possible" was published in 2004. This is one of the Brian Tracy books that is filled with real life stories of ordinary people who began with nothing and made it big by following their dreams. It is part instructional and part inspirational. Tracy explains that making money is a skill that can be learned and he provides the education needed in this book.

• "Million Dollar Habits: Proven Power Practices to Double and Triple Your Income" was published in 2004. This is one of the Brian Tracy books also made available as an audio book. In it, Tracy teaches readers how to increase income, improve health, build better relationships, and gain financial independence. He offers self help tips for moving beyond the comfort zone, developing a plan for financial independence, overcoming procrastination, making better choices, and living with integrity.

• "Something for Nothing : The All-Consuming Desire that Turns the American Dream into a Social Nightmare" is a book, ebook, and audio book that was published in 2005. In this work, Tracy encourages readers to take responsibility for their own lives and realize it is not possible to have everything in life without hard work. He spells out the economics of personal functioning so that readers understand they shouldn't rely on governments or institutions to help them make it in life.


• "TurboCoach: A Powerful System for Achieving Breakthrough Career Success" was published in 2005 and is a book and ebook. This is one of the Brian Tracy books that let readers experience his coaching expertise. It contains self-tests and exercises to help readers uncover their faults and strengths. Tracy then offers a blueprint for using those strengths to reach career goals.

• "Crunch Point: The 21 Secrets to Succeeding When It Matters Most" is an ebook, audio book, and book that was published in 2006. In this book, Tracy teaches readers how to effectively handle crisis. He teaches to stay calm, project authority, take control of the situation, stay confident, eliminate obstacles to a solution, focus on results, and tap into inner strength.

• "The Power of Charm: How to Win Anyone over in Any Situation" is an ebook and book that was published in 2006. This work is a departure from most other Brian Tracy books. In it, he explains to readers the value of being charming. He also teaches readers how to cultivate charm to improve their business dealings and personal relationships. Tracy offers self help tips for mastering body language, being attentive, being a good listener, and making eye contact.

• "The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible" is a book and ebook that was published in 2006. This book is designed to help salespeople become more successful. It outlines specific strategies and ideas that can be implemented immediately to increase sales and close them faster in any market.

• "The Way to Wealth" is a book by Brian Tracy that was published in 2006. In it, Tracy offers self help tips to entrepreneurs who want to become financially successful. He teaches how to beat competitors, how to pick the right business or product to promote, how to determine costs and prices, how to cut waste, how to close more sales, how to test the market, how to get capital, how to make the most profit, and how to advertise effectively.

• "Change Your Thinking, Change Your Life" was published in 2007 and is a book and ebook. This is another of the Brian Tracy books that became very popular. In it, Tracy discusses how thoughts and attitude affects personal success. He further explains that by adjusting your mental software, you can reprogram your mind and turn your dreams into reality.

• "The Way to Wealth in Action: Building a Highly Profitable Business" was published in 2007. This is the second of the Brian Tracy books in the "Way to Wealth" series. In this book, Tracy offers specific steps to take to own your business, bring your product to market, price it for profit, form beneficial alliances, and become financially successful.

• "The Way to Wealth Workbook, Part III: Blueprints for Success" is the third of the Brian Tracy books in the "Way to Wealth" series. It was published in 2007 and acts as a reference guide. Tracy includes over 100 checklists and blueprints for business use. He covers topics such as how to write effective ads, motivating employees, being a good manager, hiring and firing, increasing sales, and setting budgets.

• "Hire and Keep the Best People: 21 Practical and Proven Techniques You Can Use Immediately" is a book, ebook, and audio book that was published in 2008. It is one of the Brian Tracy books that covers the subjects of employee management. Tracy offers tips on recruiting the best employees, keeping them motivated, and managing them effectively. The actionable advice can be put to use immediately to better hire, train, orient, and retain the very best employees.

• "Reinvention: How to Make the Rest of Your Life the Best of Your Life" is a book, ebook, and audio book that was published in 2008. In this work, Tracy explains that every person is wired to be successful. With the right training and focus, it is possible to leave behind a life of career dissatisfaction and have a career you love. Tracy covers topics such as: how to write a great resume, how to set achievable goals, how to decide on the perfect job and how to get it, how to improve earning capability, how to turn failure into opportunity, how to develop confidence, and how to determine your financial future.

• "Flight Plan: The Real Secret of Success" was published in 2009. It is a book, ebook, and audio book. Tracy explains to readers of this book that it takes more than positive thoughts to get where you want to go in life. Just like a pilot who files a flight plan, you need to set clear goals, make plans, and adhere to schedules to arrive at the future you desire. Tracy teaches readers the best way to set goals and develop detailed action plans that guarantee success. He also helps readers figure out exactly what they want in life and gives them tools to stay the course.

• "How the Best Leaders Lead: Proven Secrets to Getting the Most Out of Yourself and Others" was published in 2010 and is a book, ebook, and audio book. Many Brian Tracy books teach how to be effective in life and this one focuses on being effective in leadership. Tracy shows readers how to set goals, solve problems, focus on key tasks, and motivate others. Tracy also explains how to determine the optimum leadership style for your business.

• "Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People (Your Coach in a Box)" was published in 2011 and is a book, ebook, and audio book. This is one of the Brian Tracy books targeted towards managers. In it, he shows readers how to manage teams effectively. He explains how to motivate others to work as a team and to perform at maximum efficiency.

• "No Excuses!: The Power of Self-Discipline" is a book, ebook, and audio book that was published in 2011. In this book Tracy explains that luck is not responsible for success. The secret is self-discipline. He offers self help tips to readers for developing the discipline needed to stay focused and reach goals.

• "Kiss That Frog!: 12 Great Ways to Turn Negatives into Positives in Your Life and Work" was written in collaboration with his daughter Christina Stein. It was published in 2012. This is one of the Brian Tracy books that helps readers understand the power of their negative thoughts and habits. Tracy draws upon years of business coaching experience, and combines that with his daughter's experience as a therapist who has counseled people from all walks of life, to outline a plan for overcoming negative blocks to success.

Learning More from Brian Tracy


Brian Tracy books are just one way to learn from this leader in the personal development field. He also provides online learning opportunities and continues to release new educational programs in the form of multiple CD sets to be used at home.

Brian Tracy books and other media cover topics that range from personal development to time management, business training, leadership, and sales training.

Tracy offers his training programs through Brian Tracy International, an organization he founded to help people and corporations reach their goals.

Those interested in keeping up to date with Brian Tracy can follow him on YouTube, Facebook, Twitter, and his blog on the Brian Tracy International website.



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